LOVELY.

About/Eco Certification

About ECO-cert

LOVELY. Hair Lounge is proud to be Ashland’s very first certified sustainable salon—via Green Circle Salons, recycling 95% of its salon waste and we hope to inspire others in the area to do the same. Green Circle Salons is revolutionizing the beauty industry—as the industry’s first sustainable salon solution, dedicated to fighting beauty waste and climate change.

These waste warriors empower salons to offset their emissions and recover up to 95% of their beauty waste.

That includes previously unrecoverable materials and hard-to-recycle items like hair clippings, foils, excess hair color, aerosol cans, and color tubes.

Our industry creates 877lbs of waste per minute (yes, you read that right). 

Over 16,000 salons have partnered with them on their mission and LOVELY. is beyond honored to be one of them! Learn more about Green Circle Salons here.

Just last year, this award winning program kept:

  • 1,284,437 lbs of waste out of our landfills and water ways

  • 85,800 kWh of clean energy was generated from waste to energy (that is enough to power 94 homes for a month or charge over 7,000,000 smartphones!)

  • 47 metric tons of Co2e was avoided by keeping 157 metric tons of single-use waste (hair color, single-use items, PPE) out of the landfill. That is the same as taking 10 cars off the road for a year.

Along with being part of this incredible program, we are committed to making our salon sustainable every chance we get.

From the sustainably conscience Kevin Murphy products we use on our clients to the eco-friendly products we use to clean our space—from the smart bulb LED lighting we’ve installed to the 100% bamboo b corp certified toilet paper we supply our guests, we are truly focused on every little detail!

About/Kevin Murphy

Born from the same philosophy as skincare, KEVIN.MURPHY products are weightlessly designed to deliver performance, strength and longevity.

Combining hi-tech scientific knowledge with the best natural ingredients available, KEVIN.MURPHY products provide the tools to recreate high-fashion runway looks in the salon or at-home, while always remaining kind to the environment.

When searching the world for ingredients, KEVIN.MURPHY looked for companies with organic growing practices, or ecologically sound wild harvesting techniques to ensure the KEVIN.MURPHY range is of the very highest natural quality.

KEVIN.MURPHY exclusive salons are more than just a place to get your hair done.

They are sanctuaries of beauty knowledge, staffed by experts who are not just stylists but passionate advocates of hair health.

At LOVELY. we are equipped with the latest KEVIN.MURPHY techniques and innovations to ensure your hair receives the best treatment possible.

At the heart of KEVIN.MURPHY is their commitment to environmental responsibility. Our salon reflects this ethos, offering products that are not only kind to your hair but to the planet as well. When you visit a KEVIN.MURPHY exclusive salon, you're choosing a path of sustainable beauty, embracing products made with the best natural ingredients available.

KEVIN.MURPHY truly couldn’t be a better fit for LOVELY.

We’ve got you

Each strand of hair carries unique beauty and challenges. Our trained stylists understand this deeply. We leverage an extensive range of professional salon products to tailor a hair care regimen that’s as unique as you are. By assessing your hair’s specific needs, we unlock the perfect regimen of products to rejuvenate, strengthen, and style your hair.